All articles
All Article IconClose All Article Menu Icon
24/11/2022
‘Saaret’ Wins International Competition to Develop Makasiiniranta Shoreline
Read article
14/11/2022
Advisory Group Appointed for the New Museum of Architecture & Design
Read article
28/9/2022
Founding a New Institution: "What Is the River We Are Trying to Cross?"
Read article
5/9/2022
A Real Estate Company Has Been Founded for the AD Museum Construction Project
Read article
23/8/2022
Join the Conversation: New AD Museum and Open Design Professions
Read article
David van der Leer will moderate a conversation with panelists Liza Chong, Joseph Grima, and Zeynep Falay von Flittner.
6/7/2022
What's up with the New Museum of Architecture and Design?
Read article
4/7/2022
Future of South Harbour now open for comments
Read article
8/6/2022
"Helsinki is ready for more" – international partner sees a ton of potential in the museum
Read article
David van der Leer and Maria Budtz Sorensen of DVDL at the location for the future museum in Helsinki's South Harbour.
28/4/2022
Foundation for Finnish Museum of Architecture and Design established
Read article
Foundation for Finnish Museum of Architecture and Design was established at the Helsinki City Hall.
17/3/2022
Four proposals selected for the second phase of the Makasiiniranta competition
Read article
16/12/2021
Makasiiniranta’s international competition entries published
Read article
Helsinki South Harbour area
10/11/2021
New visual identity gives shape to the plans of a new museum
Read article
10/11/2021
Meet the project team
Read article
10/11/2021
Breaking the records – interview with the chair of the steering group, Timo Laitinen
Read article
10/11/2021
Towards a new museum – the histories of the Museum of Finnish Architecture and the Design Museum on display at the Design Museum in Helsinki
Read article
10/5/2021
Project leader Kaarina Gould: Museums can play a significant role in public discussion
Read article
8/4/2021
Exceptional financial basis raised for new architecture and design museum - at least 24 million euros of private funding
Read article
24/3/2021
Next steps for planning a new museum for architecture and design
Read article
Snowy Helsinki city viewed from the top
Back to homepage
Read this also in:
10.05.2021
Project leader Kaarina Gould: Museums can play a significant role in public discussion
Kaarina Gould has taken up her duties as Project Director for the new architecture and design museum. In this interview, she expresses her thoughts on the museum project and museums of the future, reflecting on the International Museum Day that is celebrating today. The theme for this year’s International Museum Day is “The Future of Museums: Recover and Reimagine.”
In what ways will the new museum be promoted? How will this process be?

Establishing a new museum is a bit like assembling a big jigsaw puzzle. One of the corners is the museum’s strategic concept of operations and programs. The concept informs what kinds of experiences and encounters the new museum will offer. The second corner is specifying the organization model required for running this new museum. The third corner encompasses the economic and financial matters related to it. The fourth important corner of this puzzle is the new museum building and it’s location, which will be developed in close collaboration with the team responsible for the City of Helsinki’s development of the South Harbor area in Helsinki.  

Preparations regarding all these areas have been underway for some quite some time now. The necessary conditions for the realisation of the new museum project are indeed there. Our goal for the next few years is to produce a plan that the final decisions to implement the new museum can be made.
In May, International Museum Day is celebrating with the theme “The Future of Museums: Recover and Reimagine.” What do you think the museum of the future will be like? What will be required of it?
The museum of the future must be able to meet many needs and expectations. It should represent in-depth visionary expertise on both the past and the future. It should serve as an open, experiential place for learning and interaction and provide engaging ancillary services that deepen the museum experience. In addition to this, the museum of the future should facilitate encounters and produce content that will also reach audiences beyond its walls. Moreover, all this should be done in a way that invites a broad range of groups and communities feel they have ownership of the museum.
Photo: Paavo Lehtonen
What makes this project internationally unique?
In the Nordic countries design and architecture are uniquely linked to society and identity – this means that if the museum is realised, it will not only showcase the disciplines it represents, but also tell a bigger story about our society.

The rest of the world has waited for this museum for at least as long as we have – considering our heritage and expertise in the fields of architecture and design, we’re almost obligated to build it. The new architecture and design museum is also one of the most significant design and architecture museum projects currently underway in the world – from an international point of view, it is extremely interesting what kinds of decisions we will make as we design and build a museum for the post-pandemic era, an era where the impact on climate of every new initiative should be thoroughly considered.
Has the pandemic period given rise to new museum-related innovations that could also be utilised and developed further in the concept for the new museum?
In a way, it’s great that we are just now really kicking off this long-awaited museum project. Even though the coronavirus pandemic has caused extreme hardship, we now also have a completely new perspective on how museums and other cultural institutions can serve audiences. This is a perspective that we naturally cannot ignore when developing the concept for the new museum. I’m convinced that the activities created during the pandemic period, the digital content, virtual exhibition tours and discussions, are here to stay and will be developed further.  
What do you regard as a unique museum experience?
A museum visit can be unique in so many ways. Sometimes what you remember best is a moment shared with a friend or family member. I visit museums alone especially when I’m travelling. During those visits, my perspective is a bit different; the perspective of a professional. However, the best part is always when you learn something new. Sometimes an exhibition will offer you new insight, sometimes it will happen at the museum book shop, and sometimes it comes to you as you’re sitting at the museum restaurant with a glass of wine.
How do you see the role of museums in the future? What kind of a role should museums play in society?

I do believe that museums can play a significant role in public discussion. Museums represent the memory, current phenomena and future prospects of our society, and they are focal points for community encounters. I can’t think of an entity better suited to be at the centre of the debate.

The architecture and design museum represents fields that play a significant role in the functionality and future of our society. Design – whether it be the design of our built, material environment or systemic thinking – always strives towards new, better solutions and actions. If there ever was a time for hopeful actions and solutions that aim at a better future, it is now.
More to read
8/6/2022
"Helsinki is ready for more" – international partner sees a ton of potential in the museum
Read article
David van der Leer and Maria Budtz Sorensen of DVDL at the location for the future museum in Helsinki's South Harbour.
17/3/2022
Four proposals selected for the second phase of the Makasiiniranta competition
Read article
10/11/2021
New visual identity gives shape to the plans of a new museum
Read article
10/11/2021
Meet the project team
Read article
A-D Logo
Founders
Ministry of Education and Culture Finland LogoCity of Helsinki LogoDesignmuseo LogoMuseum of Finnish Architecture Logo
Founding Partners
Jane and Aatos Erkko Foundation LogoFinnish Cultural Foundation LogoSvenska KulturfondenFinnish Cultural Foundation Logo
We use cookies to improve our website. By clicking "Accept all cookies", you accept the terms of the website.

For more information visit here.