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6/7/2022
What's up with the New Museum of Architecture and Design?
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4/7/2022
Future of South Harbour now open for comments
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8/6/2022
"Helsinki is ready for more" – international partner sees a ton of potential in the museum
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David van der Leer and Maria Budtz Sorensen of DVDL at the location for the future museum in Helsinki's South Harbour.
28/4/2022
Foundation for Finnish Museum of Architecture and Design established
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Foundation for Finnish Museum of Architecture and Design was established at the Helsinki City Hall.
17/3/2022
Four proposals selected for the second phase of the Makasiiniranta competition
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16/12/2021
Makasiiniranta’s international competition entries published
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Helsinki South Harbour area
10/11/2021
New visual identity gives shape to the plans of a new museum
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10/11/2021
Meet the project team
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10/11/2021
Breaking the records – interview with the chair of the steering group, Timo Laitinen
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10/11/2021
Towards a new museum – the histories of the Museum of Finnish Architecture and the Design Museum on display at the Design Museum in Helsinki
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10/5/2021
Project leader Kaarina Gould: Museums can play a significant role in public discussion
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8/4/2021
Exceptional financial basis raised for new architecture and design museum - at least 24 million euros of private funding
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24/3/2021
Next steps for planning a new museum for architecture and design
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Snowy Helsinki city viewed from the top
10.11.2021
New visual identity gives shape to the plans of a new museum
Welcome to our new website to follow the planning of the new architecture and design museum in Helsinki. The visual identity and the website for the project were created by hasan & partners, complemented by illustrations by Anja Reponen.
A dialogue between design and architecture
If implemented, the new architecture and design museum will be built in the Makasiiniranta area of Helsinki’s South Harbour. The new museum will bring design and architecture – two strongly intertwined disciplines – together under one roof.

The idea behind the visual identity and the website was to create a look that would leave room for imagining a completely new museum and its future. From the very beginning, the dialogue between architecture and design was at the heart of the design process.

"The design process started with a bit of an empty canvas. The whole project team wanted the new visual identity to highlight coming together, sharing and creating together. As the visual identity of the project phase is temporary, we suggested the design communicate that too - the elements you see are what can be seen as building blocks for future,” says the lead designer, Diana Sanchez, describing the design process.
Inspiration for the colour scheme of the visual identity was drawn from the location of the new museum, combining the shades of the sea and the cityscape surrounding the Market Square. The idea for the playful design of the website came from browsing books and magazines, which is typical in the world of both architecture and design.
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Diana Sanchez
The design choices for the identity and the logo communicate openness and the incompleteness of the process. The look is made up of different elements and shapes that are together, while also leaving space between them. By combining different pieces, you can create something completely new.
The visual identity is enriched by illustrations by Anja Reponen. The illustrations on the website reflect the new architecture and design museum’s aim to be an open and welcoming place for locals and visitors of all ages. Reponen’s idea was to create sketch-like illustrations for the project, at the heart of which are the users of the future museum.

"The starting point was really inspiring for me. The project team and I wanted the illustrations to convey that the future museum is for everyone. One challenge for me was to avoid the feeling of picture agency imagery and distance associated with iconic places. I did the work by hand, as I usually do, and only added some necessary finishing touches with photo editing software. I always try to bring warmth and a touch of human imperfection to my images, and this time was no exception", Anja Reponen tells.

The result was a series of illustrations highlighting the key themes of the new museum – curiosity, communality and learning.
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Anja Reponen
I hope that the illustrations will evoke positive emotions and impressions of the new museum and help define the spirit and profile of the future museum. It would be great if the illustrations were to contribute to making the new museum feel personal, meaningful and attractive.”
The website outlines the stages of the new museum’s planning towards the implementation decision in 2023. Current news about the project will also be featured in the newsletter. You can subscribe to the newsletter in either Finnish or English.
Illustrations by Anja Reponen
More to read
17/3/2022
Four proposals selected for the second phase of the Makasiiniranta competition
Read article
10/11/2021
New visual identity gives shape to the plans of a new museum
Read article
10/11/2021
Meet the project team
Read article
10/5/2021
Project leader Kaarina Gould: Museums can play a significant role in public discussion
Read article
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Founders
Ministry of Education and Culture Finland LogoCity of Helsinki LogoDesignmuseo LogoMuseum of Finnish Architecture Logo
Founding Partners
Jane and Aatos Erkko Foundation LogoFinnish Cultural Foundation LogoSvenska Kulturfonden
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